You might wonder how logo designing could have a trend of its own in the vast world of graphic designing. What you need to remember is that logo is as much a part of the design trend as any other aspect of the design world. There are experts in the field who collect logo designs through the years and inspect them for any trend setters and trend influencing factors. Logos are the sole identity for any brand of products or services and require minute details to be designed to perfection. Here’s what a group of designers world over have noticed in this year’s graphic design trends.
Mobile Friendly Markers
With the coming up of the mobile friendly era, the android platforms and what nots; logos have also been altered and tailored to suit the mobile world. Similar to how websites are being made mobile friendly and suitable to easy loading in pocket devices, logos too require to be scaled to suit the mobile friendly world. These days, the size of the designs has become more micro than before. Details and dimensions have been removed from logo designs for perfect visibility on mobile devices. Designs have been given a more flat approach, defined by mono-weight lines.
Real Vs Virtual
Trend setters who brought about the evolution with digital art are now facing a lot of rebellion from designers who prefer to stick to hand drawn art forms. Art forms of all genres are facing an attack of both hand-made designs as well as digitally crafted designs. It looks like people want to revert to the ways of hand drawn designs rather than rely on digital platforms to sketch out the designs. In a sense, it seems the human work wants an upper hand on the digital world that seems to be overtaking human life.
Basics of Logo Design
The logo gives one the first impression about the product or service, so it is vital that this design communicate exactly what the product or service wishes to communicate. A logo can be both the asset as well as the downfall of the company. Here are the basics one must know about logo designing.
Basic pen or preliminary sketches are a must when it comes to designing a logo. A basic a sketch out will give you the exact idea what your logo will or should look like.
Equal importance must be given to each and every aspect of the logo. Find the balance between the colors, size, shape and the sketch of the graphic design on both sides. Rules of balance can be broken but a ratio of the balance needs to remain all the same.
Size speaks volumes. Logos need to be designed as per their requirement. Those that are to be placed on letterheads or envelopes cannot be scaled down too much as this will lose its value. Maintain legibility and clarity while designing.
Color has its effect both when present and absent. Use the rules of colors wisely to obtain the best effects to your design.
Design to the trend and style of your client. While your logo may have a style of its own but it needs to carry with the trend of the brand itself.
Choosing the right type of font matters a lot too. Sometimes, the font itself becomes the logo. Approach your logo with a single font or else it could confuse the design.
Logos need to be easy to remember and connect with. Your main goal is to achieve this of your logo.
Don’t feel scared to break the general rules, but at the same time stick to the basics. Keep it simple.